They just don’t get it

Apple, Technology Add comments

Great post from Neven Mrgan on the subject of the new iMac compared to its two main all-in-one competitors. He’s not comparing the machines themselves but their websites.

This is one area where Apple continuously excels and the competition is beyond hopeless. Check out the URL’s for each product page. The iMac is just www.apple.com/imac. Simple, compact and memorable (just like the site itself). You won’t believe the mess of the HP page and it’s 4 line URL.

The simplicity Apple brings to the naming of its products actually says a lot about them. Mac’s tend to be quite elegant, uncluttered and easy to use. Would you prefer an Apple MacBook or an HP Pavilion Dv6-2113sa Entertainment? Or maybe an Acer Aspire Timeline 4810TZG-414G32MN. How about a Packard Bell Easynote Butterfly XS-EV-001UK? Thought not…

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