Apple today announced the brand new Apple TV. So far this device has been given ‘hobby’ status from Apple as it’s not matched the sales figures achieved by the likes of the iPhone and iPod.
The latest version of Apple TV is less than a quarter the size of the outgoing model and does away with storage completely, relying on streaming from either the iTunes Store or any other computers in the vicinity which have the latest version of iTunes installed.
It looks slick, but like the previous version is compromised by mostly relying on iTunes rental content for TV viewing capability. One interesting feature is that any iOS device can now stream directly to it, so pictures and video taken on your iPhone can be viewed easily on your TV.
Apple announced a huge and very welcome reduction in price to only $99 which sounded great until I seen that UK customers are being asked to stump up £99. Not fair.