If like me you’re an iPhone/iPad user and are sick of being tracked by advertisers when you’re browsing, the upcoming iOS 9 update should be just the thing for you.
Apple will introduce a feature in the upcoming iOS 9 update that could dramatically cut down the amount of adverts and tracking code that gets downloaded when you visit many websites.
You’ll have seen before yourself. You search Google for something like a wardrobe and the next thing you know just about every website you visit has wardrobe ads appearing everywhere.
It’s really annoying but it’s also costing you money. The tracking code that gets downloaded when you visit these sites uses up a LOT of your data allowance. In many cases the tracking data is two or three times the size of the actual webpage. This can hugely slow down the page loading time, make the page a lot more prone to becoming unstable or crashing and it uses up a lot of your mobile data allowance.
It will be interesting to see how publishers will react to this too as advertising is more or less the only source of income most of them generate.
Will we see access being limited to those not running Ad Blocking software or will the publishers be forced to stop injecting so much tracking crap into their pages?
Who knows but it will interesting to see how this develops.